The other side of the "Gold Rush"…

* SPOILERS *

I had a discussion with a friend, "The One Who Looks Intelligent", and somehow we came to talk about “The One Who Sells Templates” and sort of laughed over why "so many people are rushing to buy templates".

(We are not pinpointing particularly anyone and you can replace the word 'templates' with any products.)

Then the friend said something that jolted me for weeks. I quote him, "Remember the time during the Gold Rush, when everyone was rushing to pan for gold. They were not the ones who got rich. The real guys who made it rich are those who sold jeans and shovels."