Monday, June 6, 2011

Why most marketers never achieve their goals and dreams...

In today's post, I'm going to talk about one of the main reasons why most marketers never achieve their goals and dreams.

I'm also going to give you a very specific formula you can use to start hitting more of your goals, and start achieving your dreams.

You see, I've always wondered why very few people make it in business, while many fail miserably...

The successful marketers get to live the dream lifestyle, travel, and spend most of their time with their loved ones...while those that don't succeed struggle just to make ends meet.

I've been fortunate enough to become friends with some of the most successful people in our industry, and I've picked up a lot of their keys to success.

It all starts with how they set their goals.

Did you know that "how" you set your goals has a lot to do with whether you achieve them or not?

It's true...

All the successful marketers in our industry set S.M.A.R.T goals, while the rest set regular goals.

In fact, EVERY successful person in the world (regardless of industry), sets S.M.A.R.T. goals.

S.M.A.R.T. is an acronym for:

Time limited

If you want to achieve a goal, it must be:

1. Specific: A specific goal has a much greater chance of being accomplished than a general goal.

2. Measurable: You need to have some way of measuring your progress if you want to achieve your goal.

3. Achievable: A goal must be achievable. For example, setting a goal to break the 100m world record when you've never ran track is NOT achievable.

4. Realistic: A goal has to be realistic. For example, if you've not made your first sale yet, it's unrealistic for you to set a goal to become a millionaire in the next 3 months.

5. Time-limited: You need deadlines for all your goals. A goal without a deadline is only a wish.

Here are some examples of regular goals and their S.M.A.R.T counterparts:

I want to get in shape (regular goal).
I will lose 10 pounds in the next 10 weeks by working out 3 times every week (on Mondays, Wednesdays, and Fridays) and cutting out all junk food from my diet (S.M.A.R.T. goal).

I will fire my boss (regular goal).
I will fire my boss by December 31st 2012. I will do this by dedicating 4 hours every day after work to build my self-development business (S.M.A.R.T. goal).

Those are just a few examples, but I'm sure you get the point.

You can also break those goals into smaller sub-goals to make them more S.M.A.R.T.

Do this for every single goal you set from today and you will quickly see the results.

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