Monday, October 31, 2011

10 Ways To Attract Prospects Like A Magnet by Bob Bly

I recently re-listened to an absolutely great audio cassette program, "The 28 Principles of Attraction" written by the late Thomas Leonard and published by Nightingale-Conant.

The program presents success principles which, if applied diligently, will cause opportunities, success, and wealth to come to you, rather than you having to go out and look for it, says the author. Here are my top 10:

1. Recognize and tell the truth.
2. Market your talents shamelessly.
3. Develop more character than you need.
4. Unhook yourself from the future.
5. Add value just for the joy of it.
6. Thrive on the details.
7. Deliver twice what you promise.
8. Affect others profoundly.
9. Become unconditionally constructive.
10. Master your craft.

Source: Thomas Leonard, "The 28 Principles of Attraction", Nightingale-Conant.

Bob Bly is the author of "World's Best Copywriting Secrets" and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him "America's top copywriter".

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