Double Your Business by Bob Proctor

Have you ever heard that once your mind has been expanded by a big idea it will never go back to its original state? I like that thought, and truly believe it.

For some strange reason, most individuals mentally fool around with a small idea when they begin to think of increasing their business. It is 5 to 10 or 15% if they even give consideration to an increase. I want to suggest that you begin to think of doubling your business. That's right. Doubling it.

If you are the chairman of Exxon or some other multi-national corporation the idea is probably ridiculous. However, odds are, you are not in that position. Even if you are, you can double your effectiveness.

Think with me for a moment. We both know that it takes no more energy to work on a big idea than it does to work on a small one, so you can proceed assured that this type of mental activity will not give you a brain hernia. I want you to take a sheet of paper and put a figure at the top that will represent twice the business you are presently doing. If you are in a position where your effectiveness is not measured in dollars, write down what you would be doing when you are twice as effective.

Then write the words "How can I?"

When you begin to think about this, ideas will probably begin flying into your mind explaining why you can't and why it isn't possible. They will, in all probability, be valid, but counter-productive. Forget them. Tell yourself you have nowhere to write them.

Keep thinking.

After a while positive ideas will begin to flow. Write all of them on your paper, even the ridiculous ones.

These positive ideas will prime your pump for better ideas. Al Spizzirri, a friend of mine in Toronto took his income from $18,000 a year to $500,000 in two short years with this very concept, and I have NO doubt that you can do even better than that—if you choose to.

My company expanded across Canada into all of the U.S.A., Australia, New Zealand and around the world with this simple exercise.

Double your business—it's an exciting idea.