Better Safe Than Sorry? by Bob Bly

When you were growing up, how often did you hear the words, "It's better to be safe than sorry"? Probably too often, especially when you became aware that most people who played it safe ended up sorry. It is the risk takers who generally end up winners!

How many people do you know who have passed up a magnificent opportunity because they might have had to mortgage their house or quit the job they had held for a number of years. Rather than step out boldly, they stepped back into safety.

Abraham Maslow said you will either step forward into growth or step back into safety. He also advised us if you plan on being anything less than you are capable of being you will probably be unhappy all the days of your life.

I am not suggesting that you become irresponsible, which is quite different from taking risks, although I will agree it is a fine line that separates the two.

The opposite of taking a risk is, of course, playing it safe. The latter would probably be a reasonable way of life for 70 or 80 years if you had a contract to live for a thousand years. Playing it safe is a pretty dull way to live and you end up looking back on your life wondering what would have happened if you had done this or tried that.

People who play it safe are generally not very exciting. In fact, they would probably border on being very boring.  On a scale of one to ten as a risk taker, where do you stand?

Add a little spice to your life today and take a risk. Remember, if you play it safe you may end up sorry.

Law of Attraction is your enemy...

Law Of Attraction is your enemy...

...or your friend.

Depends upon how you look at it.

If you are one of those who feel Law of Attraction does not seem to work for you, you might feel it is your biggest foe, giving you all unwanted experiences!

But if you know the rules of the game and know how to manifest your dreams, LOA is truly your best ally!

You see, whether we believe in it or not, LOA always works for everyone, with perfect precision. Every single time.

But why does it not seem to work for most people?

That's because they miss out on the MOST important ingredient. Just sprinkle this in the recipe, and you will have magic!

And that special ingredient is this: You need to start being happy and joyous. And start feeling good, as much as you possibly can, in all spheres of your life.

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Taking Action Is The Only Way To Attain Your Dreams

Many people live their whole lives with fabulous and yet unfulfilled dreams. This is because dreams are little more than whimsy until focused and determined action is applied. Taking action is how you make fantasy into reality and achieve your wildest imaginings.

There are a good number of reasons to delay or deny yourself action. Some individuals find that they are always waiting for a better time, more money or a phenomenal opportunity. In reality however, most of these same are actually afraid to take the dreaded first step. This is because most advances towards success require a willingness to risk failure. Many people certainly have their reasons for delaying or denying actions. Most people will tell you that they are waiting for a better opportunity, more time, more money, or some other thing that is always just over the horizon. The truth however, is that most people are actually afraid to take action. They know that each time they do they risk failure.

Because of this, it is rarely ever external circumstances that keep people from moving forward. It is usually internal fear instead that keeps people motionless when the should be up and running. Self-doubt and fear is what often keeps people living mediocre and mundane lives when they instead could be taking the bull by the horns, so to speak.

Courage is the beginning of taking action. It is about recognizing that there is a possibility of failure and yet moving forward anyway. Great acts of courage are rarely, if ever, totally absent of fear. When you are ready to start aggressively walking the path of your life you must accept that there will be times of great terror in which you must keep pushing forward in spite of the negative emotions that attempt to thwart your progress.

Inactivity can actually be a huge source of depression and other damaging emotions. It is an unnatural way of living life, especially when you must watch dreams die away and opportunities dissolve. Choosing to take action often helps to restore positive thinking and a healthy and vibrant emotional state. Your body and mind are most happy and alive when you are putting them up for overcoming challenges.

One of the best ways to end a spell of stagnant living is to take stock of the underlying issues of your dormancy. It is important to ask yourself why you have been inactive in certain areas. By clearly outlining your fears you can begin to address and conquer them. You will find that in areas where you may not have advanced before because it seemed inopportune, you were instead simply afraid of risking failure.

It is also important to take a good look at the people that you surround yourself with. If you are constantly in the company of negative individuals that do not take action on their own dreams, it is likely that you will listen to a lot of discouraging and negative speak. When you are around this type of energy for extended periods of time you are far less likely to respond to life's challenges in a positive key.

When you choose to confront your fear and get rid of unnecessary negative feedback from those around you, you can keep a positive, proactive mindset. Taking action is sure to give you the results that you have been seeking but not getting while laying around and waiting for something to happen. When you put your hand to the task of structuring your life, you can steer valiantly towards the future of your very dreams.

How quickly COULD you make your first million?

The fastest path to YOUR first million dollars (or your next)...

...is making it look like "no big deal", instead of the massive obstacle MOST people view it as.

Anyone can create tremendous wealth in the shortest time possible if they know how to apply the "universal laws" that govern the way the world works.

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Anyhow, I want to keep this short. So here's the link to get more info and register for the seminar.

School Is Never Out For The Pro by Bob Bly

Some time ago, I casually mentioned in my e-newsletter that I was taking a writing course.

One of my readers, JN, was absolutely shocked.

"YOU are taking a WRITING course?" she asked incredulously.

The implication was given that I have been a writer for over 3 decades, my taking a writing course is either frivolous or silly—a waste of time and money.

JN could not be more wrong.

"School is never out for the professional," I answered concisely.

It's my observation that folks who are really at the top of their field are constantly reading, studying, learning, and attending lectures in their specialty.

Why? To raise their mastery and skill to an even higher level.

On the other hand, those who are at the bottom seem to feel they learned everything they need to know at college, trade school, or on the job.

And they exhibit little or no desire to spend more time learning it better.

To me, this attitude seems lazy and counter-productive at best and dangerous at worst.

Can you imagine going to a doctor who didn't keep up with the latest medical research?

Of course not.

So why is the idea of a writer taking a writing class so surprising?

JN's reaction reminds me of an American Society of Journalists and Authors (ASJA) weekend writing conference I attended many years ago.

The person sitting next to me and I were both studying the curriculum in our conference brochures.

"This looks good," I said, pointing to a page, "a session on how to write book proposals."

She sniffed haughtily.

"I wouldn't need to go to THAT," she said in a snobby, superior tone. "I am ALREADY an author and I have written a published book."

At the time, I had written 30 published books. But I didn't tell her that.

Instead, I just went to the session. And I learned a lot—enough to sell 50 more books since then (and counting).

Maybe JN thought that, seeing as I presumably know how to write, I would be better off taking a course in flower arranging or bookkeeping or PowerPoint.

But as busy adults, you and I have extremely limited time. We can take only so many courses.

And you will get a far better return on your investment in education by taking courses in things you are already good at—your strengths—rather than areas in which you are weak.

Why?

Your strengths are what make you successful.

The other stuff doesn't much matter.

In his book "Strength Finders" (Gallup Press), Tim Rath writes: "People have several times more potential for growth when they invest energy in developing their strengths instead of correcting their deficiencies."

Yet, notes Rath, 77% of parents think that a student's lowest grades deserve more time and attention than the subjects the student is best at.

Think about it this way; in a horse race, the winning horse can earn tens of thousands of dollars more than the horse that "places" or "shows" (comes in #2 or #3).

Yet often, especially in major races, the first-place horse beats the second-place horse by only a fraction of a second.

Therefore, if the horse and jockey make a massive effort to improve in speed, and beat their previous time by only a second or two, they can win instead of place or show—and make the owner and jockey a lot richer.

On the other hand, a racing horse is a lot less powerful, and can pull a lot less weight, than a Clydesdale—those humongous horses that pull the Budweiser beerwagon.

If you strength-trained the racehorse for years, it could probably get stronger.

But it would never get even close to the Clydesdale in strength...and it wouldn't earn a dime more on the track.

Many things about success are counter-intuitive, and the notion of training is one of the most counter-intuitive of all.

Most people, when they see classes being offered, gravitate toward classes on subjects they are weak in, hoping to improve their skill level from minimal to acceptable, or learning something new.

For instance, I am not an expert in search engine marketing, which is a hot topic in Internet marketing.

So to correct the defect, I signed up for the Direct Marketing Association's Certificate Program in Search Engine Marketing (SEM).

I took the class and learned a lot about search engine marketing—useful for me as a copywriter.

But I have also learned something else...

Namely, that no matter how much I study search engine marketing, I will never know more than a small fraction of what the top gurus—like the ones who wrote the DMA program—know about search engines.
So does that mean I gave up learning SEM...and did not optimize my website?

No. I am still learning SEM. And my website was optimized. But not by me.

Instead, I did something a lot smarter than trying to do it myself.

I went out and found a top SEO consultant, who (with my assistant's help) optimized the site for me (although I DID write the copy).

As you can tell, I am a big believer in specialization and the hiring of specialists.

There is so much to know, no one can know it all. And trying to do so is futile.

As Thomas Edison once said, we don't know one-millionth of 1% about anything.

Given the overwhelming amount of information in the world today, and our increasingly limited time to master it, I am convinced that we get the best ROI on learning and training by focusing on our strengths and learning to do what we do well even better.

I have found that, with rare exception, most people are only really good at one thing.

In particular, I am wary of professionals with hyphenated expertise (e.g., writer-designer, illustrator-photographer); I find that these folks are usually good at only one of the two designations—and usually mediocre at the other.

I also agree with the late direct mail consultant Dick Benson, who said: "Do what you do best in-house; buy everything else outside."

Bob Bly is the author of "World's Best Copywriting Secrets" and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him "America's top copywriter".

Double Your Business by Bob Proctor

Have you ever heard that once your mind has been expanded by a big idea it will never go back to its original state? I like that thought, and truly believe it.

For some strange reason, most individuals mentally fool around with a small idea when they begin to think of increasing their business. It is 5 to 10 or 15% if they even give consideration to an increase. I want to suggest that you begin to think of doubling your business. That's right. Doubling it.

If you are the chairman of Exxon or some other multi-national corporation the idea is probably ridiculous. However, odds are, you are not in that position. Even if you are, you can double your effectiveness.

Think with me for a moment. We both know that it takes no more energy to work on a big idea than it does to work on a small one, so you can proceed assured that this type of mental activity will not give you a brain hernia. I want you to take a sheet of paper and put a figure at the top that will represent twice the business you are presently doing. If you are in a position where your effectiveness is not measured in dollars, write down what you would be doing when you are twice as effective.

Then write the words "How can I?"

When you begin to think about this, ideas will probably begin flying into your mind explaining why you can't and why it isn't possible. They will, in all probability, be valid, but counter-productive. Forget them. Tell yourself you have nowhere to write them.

Keep thinking.

After a while positive ideas will begin to flow. Write all of them on your paper, even the ridiculous ones.

These positive ideas will prime your pump for better ideas. Al Spizzirri, a friend of mine in Toronto took his income from $18,000 a year to $500,000 in two short years with this very concept, and I have NO doubt that you can do even better than that—if you choose to.

My company expanded across Canada into all of the U.S.A., Australia, New Zealand and around the world with this simple exercise.

Double your business—it's an exciting idea.

Move In The Other Direction by Bob Proctor

30 years ago I had the good fortune of listening to a recorded message by the late Earl Nightingale. He taught me many valuable lessons. Earl's philosophy changed the course of my life.

I recall one in particular which stands out in my mind: "If you travel in the opposite direction to the masses, you will probably never make another mistake."

That was good advice. It seems incredible that people in such large numbers can be wrong, but they are. Historically, they always have been.

Here is an excellent example. Generally speaking, first-time home buyers are young. Young people are frequently influenced by older relatives, friends and neighbours.

In Toronto real estate sales are down—way down. There are not many people purchasing real estate. If a young person or couple is thinking of buying their first home, the odds are pretty good the advice they would get from their seniors would be, "Don't buy now—this is not a good market, not many people are buying."

That is precisely why you should buy. Sales are down, that's correct...but, so are prices. If you're listening to advice from the masses you will always be in the same financial shape they are in.

Don't wait for another boom in the market when everyone is buying...that is when the prices are up. Now is an excellent time to buy a home, the market is low. Then, sell when it's high.

The masses have that equation reversed. That's why they are not winning. This applies to almost everything people do. Try going to lunch at an off hour, the restaurant will be empty and the service great.

How To Monetize Your Passion

Kenneth Lord, creator of the "Monetizing Your Passion" training program, wants me to pass you this message:

---

Do you feel stuck? Are you frustrated because you know that you have the passion and energy to finally put your business plan in action but can’t seem to get things off the ground?

I see the same scenario daily as I work with my new clients—talented and creative entrepreneurs who are ready to turn their dreams of running a profitable business in reality. But, somewhere along the pipeline of great ideas things get stalled. There are many stalling points: waiting to build your list before launching, putting off monetizing ideas for fear of not being qualified enough, and more.

But they all come down to the same struggle—making the leap from passion and ideas into product and profits.

The good news is that you can get things moving quickly and I can help you. Over the past two decades, I have guided my clients to get clear on their passion, identify their biggest value, and make the shift into bringing in regular profits from doing what they love best.

This is why I’ve created my new "Monetizing Your Passion: 6 Steps to Achieving Anything You’ve Always Wanted!" program, which combines all my past experience and expertise into one instant access program, and I am excited to be sharing it with you during this initial launch.

Are you ready to:

• Identify your purpose
• Reach your full potential
• Make money doing what you love
• Make the difference you were put on this planet to make
• Experience fulfillment in your life
• Wake up excited EVERY day?

If you answered “Yes!”, don’t put off your progress for another day.

During this “Monetizing Your Passion” series I will take you through the lessons that are designed to help YOU reach YOUR full potential and enjoy the kind of wealth you have always dreamed of.

Click to read more on the full program and to get instant access today.

To living your passion successfully,

Kenneth Lord

P.S. Order today during the launch, and find out how to get a personal one-on-one session with me to boost your progress even faster!

How to conjure and transform energy at will!

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Attitude Is The Key To Life by Bob Proctor

Victor Frankl once wrote, "Everything can be taken from a person but one thing: the last of human freedoms—to choose one's attitudes in any given set of circumstances, to choose one's own way." Frankl was right. Attitude is a choice. You could be faced with a thousand problems, many or most over which you have absolutely no control. However, there is always one thing you are in complete and absolute control of and that is your own attitude.

When you surrender control of your attitude to what appears to be a negative situation, you will react to that situation. More often than not, reacting is inappropriate. On the other hand, if you were to remain objective, you would respond to the situation appropriately, thereby creating a winning situation.

If attitude is such an important word, why do so few people understand it? To be honest, it wasn't until I was in my late 20s when I finally understood its full impact. All through my teens and into my early adult life, I can't tell you the number of times that I heard, "Bob, if you'd just change your attitude, you would do a lot better." In retrospect I can easily see the cause of my problem. I didn't know what attitude was, let alone know how to change it!

Attitude is the composite of your thoughts, feelings and actions. Your conscious mind controls feeling and ultimately dictates whether your feelings will be positive or negative by your choice of thoughts, then your body displays those choices through action and behavior.

Attitude is actually a creative cycle that begins with your choice of thoughts. You do choose your thoughts and that choice is where your attitude originates. As you internalize ideas or become emotionally involved with your thoughts, you create the second stage in forming an attitude; you move your entire being—mind and body—into a new "vibration". Your conscious awareness of this vibration is referred to as "feeling". Your feelings are then expressed in actions or behaviors that produce the various results in your life.

Positive results are always the effect of a positive attitude. Attitude and results are inseparable. They follow one another like night follows day. What I mean by that is: one is the cause, the other, the result. There is a term we use to distinguish this "cause and effect" relationship, it is called The Law of Cause and Effect. Simply stated, if you think in negative terms, you will get negative results; if you think in positive terms you will achieve positive results. Ralph Waldo Emerson reiterated that same point when he said, "A person is what they think about all day long." The results you achieve in life are nothing more than an expression of your thoughts, feelings, and actions. Take a close look at your life and evaluate the results you are achieving in various areas. See if you are able to relate your attitude to your results.

Winning and losing are opposite sides of the same coin—and that coin is attitude. There are many things wrong in this world; unfortunately that is all some people are able to see. Those who view the world in this light are often unhappy and somewhat cynical. Usually, their life is one of lack and limitation and it almost appears as if they move from one bad experience to another. I know people who are like this and I'm certain you do as well. It would appear as if they were born with a streak of bad luck and it has followed them around their whole life. These individuals are quick to blame circumstances or other people for their problems, rather than accepting responsibility for their life and their attitude.

Conversely, there are others who are forever winning and living the good life. They are the real movers and shakers who make things happen. They seem to go from one major accomplishment to another. They're in control of their life; they know where they are going and know they will get there. They are the real winners in life and their wins are a matter of choice.

You can experience that kind of life as well, you only need to decide. Making that simple decision is the first step to a new life. Dorothea Brand once said, "Act as if it were impossible to fail," and I challenge you to do so. By simply becoming aware that you can choose your thoughts each and every day, you will change your entire outlook. You have the power to choose an abundant life no matter your circumstances. That active choice will allow other positive people and opportunities to be attracted into your life. Don't wait to experience all the wonderful things the universe has in store for you. Start today by working on your attitude and welcome the abundant life that you were meant to lead.


Bob Proctor is an Author, Speaker, and Life Coach. To get more information on how he can help you, go to http://www.bobproctorcoaching.com