Study by Bob Proctor

A clear 90% of the population in North America read at a grade 7 level. That's because we learn to read by the time we have reached grade 7 and never improve our reading ability from that point on. Shocking, isn't it?

It is not only shocking, it's a shame. What is even worse is this lack of personal development goes well beyond reading. Most people do whatever they do in much the same manner. There are very few people who master anything. Ask any sales executive and they will quickly agree there are mighty few people who ever master selling. The same is true of managers, lawyers, accountants...I could go on.

There is really no competition in the marketplace. You'll have great masses in any profession out there making a noise. Those few souls who are actually studying their craft and attempting to perfect it, stand out in a crowd like a giraffe in a herd of field mice.

The masters in any profession can name their own price and write their own ticket. Yes, their stock is always high; their rewards are great. If you don't belong to this small select group of high achievers, I have good news. There is plenty of room in their club and it is not difficult to qualify.

Begin to study what you do for a short time everyday, knowing you can always perform better. Work toward a specific result well beyond your present level of performance. Just one hour of concentrated study each day adds up to 9 40-hour weeks in one short year.

Think of how much more you would know in 5, 10 or 20 years. I began doing this myself 25 years ago. When I started to study, I learned this great secret of achievement. If you want more, you must know more. To know more, you must study.